Our Story
eInsurancePlace is a Texas-based health insurance brokerage that has been helping individuals, families, and businesses find the right health insurance coverage for over two decades. Founded in 2001 by Larry Fisackerly, we've guided thousands of Texans through the often-complex world of health insurance with a commitment to education, transparency, and personalized service.
Long before the Affordable Care Act transformed the health insurance landscape, we were helping Texans navigate their insurance options. Through every major change in healthcare policy—from the implementation of the ACA to the evolution of Medicare Advantage plans—we've been here, adapting and learning to better serve our clients.
Our Mission
We believe that everyone deserves access to quality, affordable health insurance. Our mission is to simplify the insurance selection process by providing clear, honest information and free quotes that help you make informed decisions about your healthcare coverage.
In an industry often criticized for complexity and hidden costs, we're committed to being different—transparent about how we're compensated, honest about what plans will and won't cover, and available to answer your questions not just during enrollment, but throughout the year.
What We Offer
Individual & Family
- • ACA Marketplace plans
- • Premium Tax Credit assistance
- • Off-marketplace options
- • Short-term medical insurance
- • Catastrophic coverage
Medicare Insurance
- • Medicare Advantage Plans
- • Medicare Supplement (Medigap)
- • Part D Prescription Drug Plans
- • Enrollment period guidance
- • Coordination of benefits
Group Health
- • Small business group plans
- • ICHRA solutions
- • Minimum Essential Coverage
- • Employee benefits consulting
- • Companies of all sizes
Our Approach
Education First
We've built an extensive library of educational resources covering everything from Federal Poverty Levels to Medical Loss Ratios, Essential Health Benefits to Metallic Plan structures. We believe informed clients make better decisions. That's why we take the time to explain how health insurance works, not just which plan to buy.
Independent Agent Advantage
As independent agents, we maintain strong relationships with all major insurance carriers operating in Texas. This means we can provide truly unbiased recommendations based on your needs, not what's best for a single carrier.
Our Carrier Relationships
No Hidden Costs
Insurance premiums are set by insurance companies and filed with the state Department of Insurance. When you work with us, you pay the exact same premium as you would going direct—but you get expert guidance, plan comparisons, and ongoing support at no additional cost. We're compensated by insurance companies through a fee for our services, never through client fees.
Personalized Service
Every client has unique healthcare needs and budget considerations. We don't believe in one-size-fits-all solutions. We take the time to understand your situation—your doctors, your medications, your budget, your health concerns—and recommend plans that truly fit your needs, not just what's easiest to sell.
Why Choose eInsurancePlace?
Experience
With over 20 years in the Texas health insurance market, we've seen it all—from pre-ACA underwriting to the modern marketplace system. We understand how the industry has evolved and how to navigate its complexities.
Expertise
We specialize in helping clients navigate complex situations:
- • Premium Tax Credit eligibility and optimization
- • Medicare enrollment periods and penalty avoidance
- • COBRA alternatives and Special Enrollment Periods
- • Multi-generational family coverage needs
- • Coordination of benefits for multiple coverage sources
Accessibility
We make the enrollment process as simple as possible with online quotes, phone consultations, and comprehensive support throughout your coverage period. We're especially responsive during critical enrollment periods when you need help most.
Commitment
We're here for the long haul. Our relationships with clients don't end when the application is submitted—we're available to answer questions, help with claims issues, and assist with renewals year after year. Many clients have worked with us for over a decade.
Our Promise to You
Honesty
We'll tell you what you need to know, not what you want to hear. If a plan doesn't cover something you need, we'll be upfront about it, even if it means losing a sale.
Transparency
No surprises, no hidden fees, no pressure tactics. We explain exactly how we're compensated and what you're getting with each plan option.
Availability
We're here when you need us, especially during critical enrollment periods. Questions about your coverage? We're just a phone call or email away.
Advocacy
We work for you, not the insurance companies. Our goal is to find you the best coverage at the best price, and we'll be your advocate if issues arise.
Meet Larry Fisackerly
eInsurancePlace is led by founder and principal agent Larry Fisackerly, who has been serving the Texas community since 2001. Larry's approach is personal, patient, and professional. He doesn't use high-pressure sales tactics, doesn't disappear after the sale, and genuinely cares about his clients' wellbeing.
Larry Fisackerly
Licensed Texas Insurance Agent & Founder
"My philosophy is simple: educate clients so they can make informed decisions, be honest about what plans will and won't cover, and build long-term relationships based on trust and service."
Get Started Today
Whether you're shopping for your first health insurance plan, transitioning to Medicare, or looking to provide better benefits for your employees, we're here to help. Get a free quote today and experience the eInsurancePlace difference.
Ready to Discuss Your Health Insurance Needs?
Contact us today for a free consultation. We'll answer your questions, compare plans from all major Texas carriers, and help you find coverage that fits your needs and budget.
Contact Information
Service Area
All of Texas
Licensed statewide
Office Hours
Monday - Friday: 9:00 AM - 5:00 PM CST
Saturday: By Appointment
Extended hours during Open Enrollment